The Pipeline Authority™ | From Seen to Chosen
More paying clients. More dependable income. More freedom to do the work you love.
You already have expertise worth paying for. Let's help more of the right people understand its value — and confidently choose you.
We're changing how businesses help people buy. Instead of guessing which marketing tactic to try next, start by discovering what may be stopping interested prospects from moving forward.
12 questions. Immediate on-screen results. No email required for this first check.
What if the answer isn't more marketing — but helping buyers get the answers they need to move forward?
Start free. Learn something useful.
Each check builds on the last. These examples illustrate the kinds of answers the tools provide; they are not client results.
Step 1 · Free
The question: Can the right people understand the problem you solve?
Receive a clarity score, your primary gap, a first step, and a short matched video. No email required to see results.
Step 2 · Free
The question: Where is interest failing to become client movement?
See a score across four pipeline areas, the primary gap, and a suggested first step. Name and email required for results.
Step 3 · Free
The question: What type of buyer decision is most likely getting stuck?
See a dominant break, a secondary pattern, and a strategic direction. Name and email required to begin.
These checks use your answers to suggest where to look. They are starting clues, not a substitute for reviewing real buyer behavior.
The Buyer's Trip Planner™ in action
Before they choose a route, they need confidence in the destination, the investment, the guide, and the next step. These are the buyer questions your marketing and sales experience must help answer.
What outcome matters enough to act on — and why now?
Does the approach look credible, realistic, and right for someone like me?
What will it cost me in time, money, effort, and uncertainty?
When you want more than a self-assessment
A personal diagnosis of what's actually holding your buyer journey back — and a prioritized plan for your smartest first fix.
The free tools point to possible gaps. The Intensive goes further: Ernie personally examines selected evidence from your actual business, considers competing explanations, and identifies the change most deserving of your attention.
Diagnosis and prioritization, not implementation. No obligation to purchase additional services.
A note from the founder
I've spent years watching people pay attention, applaud an expert's advice, and still never become a client. The missing piece is often not another marketing tactic. It's understanding why the buyer isn't ready to move.
That's why I built The Pipeline Authority. I especially want independent women and experienced experts to have the freedom to thrive on their own terms — without pressure tactics, manufactured urgency, or pretending to be someone they're not.
— Ernie de los Santos, Founder
Go deeper into the idea
Explore the thinking behind TPA in the book, and learn about the planned Practical Video Companion. These are optional resources, not required steps in the diagnostic process.
Your next step can be small
Start with a free three-minute check. Find one likely clarity gap. Then decide whether you can fix it yourself or need a deeper diagnosis. Your dream business starts with the next sensible decision.
Get started today before this once in a lifetime opportunity expires.
