Locate the stalled movement
Find where your buyers appear to stop: Seen → Understood → Considered → Chosen. The location is a starting point, not a diagnosis.
The Pipeline Doctor™ presents • live, interactive Zoom workshop
The Next Right Asset Prescription™
How to Decide What Your Pipeline Needs Next. Before you spend another week building content, rewriting pages, or buying new tools, find out which change your buyer evidence actually supports.
Get my seat — $49 founding priceSecure checkout on The Pipeline Authority • Zoom registration follows payment
The problem with more marketing
Knowing something is wrong doesn't tell you what to build.
Your Problem Clarity Check™, Client Flow Score™, or Pipeline Clarity Diagnostic™ may point to where buyers are having difficulty. But a score or a stalled step is a signal to investigate, not an automatic prescription to make more content, rebuild a funnel, or rewrite your offer.
AI can generate twenty-five assets by lunchtime. It cannot tell you which one deserves your next two weeks without understanding what buyers are actually doing.
A better question than "What should I create next?" is "What does my buyer need in order to move?"
What you'll accomplish
Leave with a decision you can explain, not just another to-do list.
In this working session, you'll use a real pipeline situation to make a defensible first decision - including the possibility that you need better evidence before building anything.
Match evidence to the right asset
Compare possible assets against buyer behavior, questions, hesitation, and the decision you're trying to help them make.
Choose your next 7–14 days
Identify what to fix now, fix later, leave alone, or investigate before investing more effort.
Four asset families • different jobs
The right asset depends on what the buyer needs next.
These are categories to test against your evidence, not four things you need to buy or build.
Help the right buyers find you
When qualified buyers truly are not encountering your work.
Help buyers understand you
When people see you but cannot explain your relevance or difference.
Help buyers believe the claim
When the offer makes sense but the evidence needed to take it seriously is missing.
Help buyers make the choice
When people are evaluating but risk, effort, uncertainty, or the next step may be unresolved.
How the 60 minutes work
Bring the problem. Work the evidence. Decide what deserves action.
- Interpret your signalStart with a diagnostic result or a recent buyer behavior pattern. Keep symptoms separate from causes.
- Find the buyer's missing moveIdentify the relevant decision, then locate the transition that merits investigation.
- Evaluate the asset optionsUse the four families and the worksheet to compare likely next moves.
- Make a provisional callChoose Fix Now / Fix Later / Leave It Alone - or gather the missing evidence first - followed by live Q&A.
What to bring
Your Problem Clarity Check™, Client Flow Score™, or Pipeline Clarity Diagnostic™ findings, if you have them. Otherwise, bring a specific moment when a prospect stopped moving - plus any notes about what they said and did.
You don't need a big data set or a polished marketing plan. You do need a real decision worth understanding.
Who should attend
For experienced experts who are tired of guessing what to fix.
Especially independent consultants, coaches, advisors, fractional executives, and small business owners whose marketing produces activity but not enough meaningful buyer movement.
- You have expertise and offers, but your pipeline is inconsistent.
- You have a diagnostic result or a repeatable buyer question to investigate.
- You want to prioritize one useful intervention, not create ten new projects.
- You're willing to let evidence challenge your first explanation.
Your guide
Ernie de los Santos
The Pipeline Doctor™
Ernie founded The Pipeline Authority™ around a straightforward principle: Diagnosis before prescription.
After producing more than 2,500 webinars and online meetings, he saw the difference between attracting attention and helping a buyer make a real decision. This workshop applies that distinction to your next marketing investment.
What this workshop is - and isn't
This is a small-group teaching and decision workshop with guided exercises and Q&A. It helps you reach a provisional next-asset decision. It is not a completed implementation, an individualized full-pipeline diagnosis, or a promise of additional sales.
Good questions
Before you register
Do I need to complete all three diagnostics?
No. Bring the findings you have, or a specific observed buyer-stall situation. The exercise starts with what's actually known.
What if there isn't enough evidence to choose an asset?
That is a legitimate conclusion. Your next step may be to gather one piece of useful buyer evidence instead of building prematurely.
Is this a private consulting session?
No. It is a 60-minute group workshop with guided work and Q&A, not a one-on-one diagnostic or an asset-build service.
What happens after I pay?
Kajabi confirms payment and sends you to a short confirmation page. You'll then complete Zoom registration using the same email and receive Zoom's joining information.
One better decision before the next asset
Stop making more marketing. Start fixing the right thing.
Join The Next Right Asset Prescription™ and decide what your pipeline actually needs next - including what deserves to wait.
Get my seat — $49One-time founding price. After secure Kajabi checkout, you'll register separately on Zoom.
The workshop takes place on Nov 19, 2026 1:00 PM ET
