There is something slightly ironic happening on LinkedIn.
The platform where everyone is talking about AI is also becoming one of the places where looking too much like AI may hurt you most.
That should not surprise us.
As generative AI makes it easier for anyone to create competent posts, compet...
Is your expertise visible—or is your business asking your website to do all the trust-building?
Your website can explain what you do.
Your logo can make you look professional.
Your testimonials can reassure people that you have helped others.
Your social profiles can establish that you exist.
B...
Which Buyer Decision Is Stalling Your Pipeline?
Marketers love funnels.
Top of funnel.
Middle of funnel.
Bottom of funnel.
Traffic goes in at the top.
Customers are supposed to come out at the bottom.
Simple.
Neat.
Comforting.
And useful—as long as we remember that buyers are not actually ...
Marketing is full of claims.
(I know because I've been in Marketing most of my career!)
We help you grow.
We increase conversions.
We create predictable pipelines.
We build authority.
We save time.
We improve engagement.
We generate better leads.
We deliver personalized strategies.
We get ...
Sometimes a prospect believes almost everything you need them to believe.
They understand the problem.
They agree it matters.
They trust your expertise.
They like your recommendation.
The price is reasonable.
The process makes sense.
And they still hesitate.
At that point, it's easy to assum...
Experts spend a lot of time trying to prove they're good.
Understandably.
We display credentials.
Years of experience.
Certifications.
Testimonials.
Client logos.
Awards.
Methodologies.
Books.
Podcasts.
Speaking engagements.
Case studies.
Maybe a photograph of ourselves standing confide...
When a prospect hesitates, one explanation gets blamed almost immediately.
The price.
They liked the conversation.
They understood the problem.
They seemed interested.
Then they saw the proposal and slowed down.
So we assume:
Too expensive.
Maybe.
But price is only one part of what a buyer ...
There’s a frustrating kind of prospect almost every consultant, coach, expert, and service provider eventually encounters.
Does Your Buyer Understand Why This Problem Matters NOW?
They understand what you do.
They agree that the problem is real.
They like your approach.
They may even tell you h...
Is Your Marketing Helpful—or Is It Creating Buyer Clarity?
Experts like being helpful.
That sounds like an odd thing to criticize.
And I’m not criticizing it.
If you’re a consultant, coach, expert, course creator, or service provider, being genuinely useful is probably one of the reasons people ...
It may be easier to start a business today than at almost any other point in history.
But... Are You Just Visible—or Are You Easy to Choose?
You can build a website in an afternoon.
Create a logo before lunch.
Draft a business plan with AI.
Write a sales page.
Build a course.
Create a webinar...
There was a time when simply publishing regularly gave you an advantage.
Writing an article took time. Recording a video took effort. Creating a thoughtful LinkedIn post required you to actually sit down and think about what you wanted to say.
AI changed that.
Today, almost anyone can produce ten...
