Getting in front of the right people is better than chasing impressions. But if their behavior doesn't change, your pipeline may still be standing still.
Suppose you publish a LinkedIn post.
It gets 8,000 impressions.
Good?
Maybe.
Now suppose 1,000 of those impressions came from exactly the kin...
There is something slightly ironic happening on LinkedIn.
The platform where everyone is talking about AI is also becoming one of the places where looking too much like AI may hurt you most.
That should not surprise us.
As generative AI makes it easier for anyone to create competent posts, compet...
When a deal dies, sales usually gets the blame.
And if you're a solopreneur, that's YOU and your sales pitch... but there's more to it than that! And I'm sure you've experienced these things after you made a pitch...
The prospect stopped responding.
They said the timing wasn't right.
They chose ...
Is your expertise visibleā€”or is your business asking your website to do all the trust-building?
Your website can explain what you do.
Your logo can make you look professional.
Your testimonials can reassure people that you have helped others.
Your social profiles can establish that you exist.
B...
AI is making one part of business much easier:
Getting answers.
Need ten headline ideas? Done.
Need a first draft of an email? Done.
Need a list of possible objections, pain points, or offers? Done.
For many business owners, that feels like a revolution.
And it is.
But it is also creating a new p...
Not intentionally. But what prospects say they want and what their behavior shows they actually do can be two very different thingsā€”and that distinction matters far beyond webinars.
Let me clear something up before anybody gets offended by the headline.
Your webinar audience probably isn't intenti...
