Marketing is full of claims.
(I know because I've been in Marketing most of my career!)
We help you grow.
We increase conversions.
We create predictable pipelines.
We build authority.
We save time.
We improve engagement.
We generate better leads.
We deliver personalized strategies.
We get ...
Experts spend a lot of time trying to prove they're good.
Understandably.
We display credentials.
Years of experience.
Certifications.
Testimonials.
Client logos.
Awards.
Methodologies.
Books.
Podcasts.
Speaking engagements.
Case studies.
Maybe a photograph of ourselves standing confide...
Not intentionally. But what prospects say they want and what their behavior shows they actually do can be two very different thingsā€”and that distinction matters far beyond webinars.
Let me clear something up before anybody gets offended by the headline.
Your webinar audience probably isn't intenti...
Thereā€™s a frustrating kind of prospect almost every consultant, coach, expert, and service provider eventually encounters.
Does Your Buyer Understand Why This Problem Matters NOW?
They understand what you do.
They agree that the problem is real.
They like your approach.
They may even tell you h...
There is a particular kind of frustration that comes with doing what the marketing experts told you to do.
You post consistently. You ask your audience questions. You run polls. You send surveys. You talk to prospects. You create lead magnets. You pay attention to comments.
People tell you your id...
