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Experienced female solopreneur studies webinar registration, attendance and email campaign data while planning a two-week promotion strategy.
Your Webinar Audience Is Lying to You. Zoom Has 9 Million Sessions to Prove It. behavioral evidence buyer behavior customer research lead generation marketing strategy the pipeline brief webinar marketing Aug 27, 2026

Not intentionally. But what prospects say they want and what their behavior shows they actually do can be two very different thingsā€”and that distinction matters far beyond webinars.

Let me clear something up before anybody gets offended by the headline.

Your webinar audience probably isn't intenti...

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