Getting in front of the right people is better than chasing impressions. But if their behavior doesn't change, your pipeline may still be standing still.
Suppose you publish a LinkedIn post.
It gets 8,000 impressions.
Good?
Maybe.
Now suppose 1,000 of those impressions came from exactly the kin...
If you’re an experienced independent expert, five real opportunities may tell you more than 5,000 impressions ever will.
There’s a piece of business advice that sounds reasonable until you apply it to a solopreneur:
You need more data.
More leads.
More website traffic.
More email subscribers.
...
The number you're celebrating may be completely accurate—and still tell you almost nothing about why buyers aren't moving.
Traffic is up.
Your LinkedIn engagement looks better.
People are opening your emails.
Your webinar registrations increased.
Prospects are completing your diagnostic.
Every...
The solopreneur problem is no longer finding good advice. It’s determining which good advice actually deserves to be followed.
There is almost certainly somebody on the internet right now telling you exactly what you need to do next.
Post every day on LinkedIn.
Start a newsletter.
Build a person...
 A tactic can feel successful because it gets attention, validates your identity, and looks like entrepreneurship—even while your pipeline remains unchanged.
You publish a LinkedIn post.
People like it.
Someone comments, “This is exactly what I needed.”
Another person sends you a message telling...
There is something slightly ironic happening on LinkedIn.
The platform where everyone is talking about AI is also becoming one of the places where looking too much like AI may hurt you most.
That should not surprise us.
As generative AI makes it easier for anyone to create competent posts, compet...
When a deal dies, sales usually gets the blame.
And if you're a solopreneur, that's YOU and your sales pitch... but there's more to it than that! And I'm sure you've experienced these things after you made a pitch...
The prospect stopped responding.
They said the timing wasn't right.
They chose ...
Is your expertise visible—or is your business asking your website to do all the trust-building?
Your website can explain what you do.
Your logo can make you look professional.
Your testimonials can reassure people that you have helped others.
Your social profiles can establish that you exist.
B...
AI is making one part of business much easier:
Getting answers.
Need ten headline ideas? Done.
Need a first draft of an email? Done.
Need a list of possible objections, pain points, or offers? Done.
For many business owners, that feels like a revolution.
And it is.
But it is also creating a new p...
