Your Webinar Audience Is Lying to You. Zoom Has 9 Million Sessions to Prove It. behavioral evidence buyer behavior customer research lead generation marketing strategy the pipeline brief webinar marketing Aug 27, 2026

Not intentionally. But what prospects say they want and what their behavior shows they actually do can be two very different things—and that distinction matters far beyond webinars.

Let me clear something up before anybody gets offended by the headline.

Your webinar audience probably isn't intenti...

Your Prospect Doesn't Need More Persuasion. They Need a Reason to Act. authority buyer behavior buyer understanding customer research decision making pipeline strategy positioning sales strategy Aug 27, 2026

There’s a frustrating kind of prospect almost every consultant, coach, expert, and service provider eventually encounters.

They understand what you do.

They agree that the problem is real.

They like your approach.

They may even tell you h...