There is something slightly ironic happening on LinkedIn.
The platform where everyone is talking about AI is also becoming one of the places where looking too much like AI may hurt you most.
That should not surprise us.
As generative AI makes it easier for anyone to create competent posts, compet...
When a deal dies, sales usually gets the blame.
And if you're a solopreneur, that's YOU and your sales pitch... but there's more to it than that! And I'm sure you've experienced these things after you made a pitch...
The prospect stopped responding.
They said the timing wasn't right.
They chose ...
Is your expertise visibleā€”or is your business asking your website to do all the trust-building?
Your website can explain what you do.
Your logo can make you look professional.
Your testimonials can reassure people that you have helped others.
Your social profiles can establish that you exist.
B...
AI is making one part of business much easier:
Getting answers.
Need ten headline ideas? Done.
Need a first draft of an email? Done.
Need a list of possible objections, pain points, or offers? Done.
For many business owners, that feels like a revolution.
And it is.
But it is also creating a new p...
THE PIPELINE BRIEF WEEKLY
What mattered. What it means. What to do next.
Your Buyer May Be Doing Too Much of the Decision Work
There is a strange way experienced experts can make buying harder while sincerely trying to make it easier.
We give options.
We provide information.
We demonstrate cr...
